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Skills and training

South West Wales Tourism Business Skills & Development Programme

Over the next 2 years, the Carmarthenshire Tourism Association (CTA) are arranging a wide range of workshops, one-to-one sessions and events – all tailored to the needs of the region’s tourism industry – and focusing on the areas of marketing, business planning and customer service, as well as many others.  The first events three have been successfully held including ‘Business Planning’, ‘Customer Service as a Profit Source’ and ‘Marketing Planning’.

Whether you’re running an established business, or a new one – all of these will be of benefit to you.  You’ll find full details on the Carmarthenshire Tourism Association's events page.

We have recently undertaken a perceptions survey along with the Regional Learning Partnership (RLP). The purpose of the survey is to look at perceptions of tourism, retail, care and contact centre sectors, and to look at how those roles can be made more attractive to those seeking employment. Opinions, feedback and skills requirements are being sought from employers in the above mentioned sectors and data collected will be analysed and used to deliver sessions within employability projects and other employment related schemes, with the view to change perceptions within each sector and support recruitment and retention within.

The need to deliver Perceptions of Key Employment Sector Focus Groups was identified within the Employment & Skills Group, which has been set up to support the Regeneration Transformation Master Plan for Carmarthenshire. The group identify skills and employability needs to support the delivery of the regeneration schemes identified in the approved transformation team action plans for: Carmarthen & Rural Area, Llanelli & Coastal, Cross Hands and Ammanford.

The team markets the opportunities for employment, increased skills and business growth throughout Carmarthenshire, identifying gaps in provision and developing initiatives to support the skills and employability element of the transformation plans.

Opinions, feedback and skills requirements are being sought from employers and the information will be used to deliver sessions within schools, employability projects and other employment-related schemes, with the view to support those seeking employment into these roles and to raise awareness of the types of careers that can be achieved within the sectors.

Page updated on: 17/05/2017

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