Events Support Fund

Page updated on: 17/09/2020

Direct and indirect (in-kind communication support) funding is available to those who currently organise or who wish to organise events or festivals in Carmarthenshire and our support is designed to help a range of events that are at varying levels and stages.

We have directed criteria and funding levels into 2 different event categories:

  • Community - offering activities mainly to a very local audience.
  • Tourism - attracting those from outside the region, increasing overnight stays in the county and/or at a national or international status positively promoting the county.

We welcome applications from private or public sectors and fully constituted voluntary organisations whose events fulfil the criteria.

Eligible activities include:

  • One off marketing and promotion costs (e.g. website development or upgrade, e-mail marketing tools and promotional materials)
  • Project Development – Feasibility Studies where evidence can demonstrate previous research into potential service/project.

Ineligible activities include:

  • Expenditure incurred prior to the offer letter cannot be considered; this also includes where contracts have been signed or orders placed.
  • Any capital costs (e.g. purchase of a marquee)
  • Another County Council service or facility
  • On-going expenditure running costs, maintenance costs and funds for existing activity where previous funding has been secured.
  • Ongoing/repeat costs for existing services that have received funding from other channels.
  • Existing Insurance.
  • Routine repairs and maintenance costs/equipment.
  • Day to day i.e. organisations existing costs.
  • Mandatory training costs.

Applicants should provide relevant and detailed information on how they fulfil the criteria and priorities to enable us to fairly assess eligibility for support. The evidence you provide in support must match with strategic priorities such as:

Funding is not dependent upon direct job creation but will be considered in line with the following:

  • Strategic fit
  • Project quality
  • Risks
  • Project implementation and delivery
  • Project deliverables (outputs & outcomes)
  • Project costs & value for money

Higher scoring will be through demonstrating the following:

  • High visitor numbers especially those from outside the local area that lead to overnight stays
  • Events that take place in the shoulder season (Jan – May & September and October)
  • That have no displacement or competition with other similar established events
  • Work with businesses to increase spend in the Carmarthenshire economy
  • Enhance & reinforce Carmarthenshire's profile to potential visitors
  • Supports the heritage and culture of the County especially the positive use of the Welsh Language
  • Offer value for money (funding contribution towards total project costs / levered funding) and demonstrate the ability to ensure that future sustainability is achievable by means of a business plan and income generation.

Support levels are determined on an event by event basis:

  • Community events - A minimum of £250 and maximum of £1,000
  • Tourism events - A minimum of £2,000 and maximum of £5,000 (or 50% of total cost whichever is the lower).

Applications received are reviewed first by a case officer (who may contact you) and assessed & scored by a panel, before being recommended for Executive Board Member consideration and decision.

If successful, an offer letter with the funding terms and conditions will be sent to you, requiring you to sign and return. If you pay for any item before this, you will put any offer in jeopardy.

Payments of funding awards will be retrospective and will be on submission of evidence of expenditure and projects outcomes in the form of original paid invoices and relevant bank statements evidencing project expenditure.

We will assist you to set up processes to manage the funding to ensure successful project delivery and completion.

All funding awards will be monitored, and applicants will be required to provide evidence of the benefits the funding has provided in developing the sustainability of the organisation.

If your application is unsuccessful, we will give you feedback and suggest possible ways forward to secure alternative funding.

Events must not take place prior to the offer letter date. If successful, all payments will be made retrospectively with evidence of expenditure (i.e. invoices and bank statements) to show that specific activity and total expenditure has taken place. The accounts and records of the event should be held and made available to us upon request.

All events and activity supported financially by us will need to acknowledge that they have received support from Carmarthenshire County Council on all publicity, programmes, media material and coverage and on-site signage. Branding guidelines are available.

We retain the right to publicise details of successful applications in order to demonstrate outputs and promote best practice. 

Successful applicants will be required to report on the progress of the event and a report outlining outputs against agreed targets (as set out in your Terms & Conditions) will be required in order to release funding following completion of the event such as; 

  • Attendance figures
  • Publicity gained
  • How our brand was proactively promoted and used correctly
  • Economic impact
  • All promotions must be delivered bilingually to an agreed standard

No financial support can be allocated towards any capital costs (e.g. purchase of a marquee) or staffing and overheads. This fund can’t pay for a County Council service or facility.

Any submission of costs will need to demonstrate that there is a reasonable balance between public sector funding and private sector funding of the event. In signing off the application form and accepting any offer of support from us, the applicant enters into a binding agreement and acts as event organiser on behalf of any organisation/company. He / she will be liable for the delivery of satisfactory outputs as determined in the agreement.

Funding will not be provided for services or activities that have been funded in previous years. This funding scheme cannot support any group/individual who has an outstanding debt with us, please declare any outstanding debt. We reserve the right to cease any support and to reclaim any costs incurred in respect of the original application if the event is not completed within the agreed timescale or the applicant does not abide by the terms and conditions of the fund agreement.

Events must happen within an agreed period of the funding being granted or the offer may be void. We are unable to fund activities that have already taken place before the acceptance letter has been sent

We reserve the right to cease any support and to reclaim any costs incurred in respect of the original application if the event is not completed within the agreed timescale or the applicant does not abide by the Terms & Conditions of the fund agreement.

Any submission of costs will need to demonstrate that there is a reasonable balance between public sector funding and private sector funding of the event. In signing off the application form and accepting any offer of support from us, the applicant enters into a binding agreement and acts as event organiser on behalf of any organisation/company. He / she will be liable for the delivery of satisfactory outputs as determined in the agreement.

Funding will not be provided for services or activities that have been funded in previous years. This funding scheme cannot support any group/individual who has an outstanding debt with us, please declare any outstanding debt. We reserve the right to cease any support and to reclaim any costs incurred in respect of the original application if the event is not completed within the agreed timescale or the applicant does not abide by the terms and conditions of the fund agreement.

Events must happen within an agreed period of the funding being granted or the offer may be void. We are unable to fund activities that have already taken place before the acceptance letter has been sent

We reserve the right to cease any support and to reclaim any costs incurred in respect of the original application if the event is not completed within the agreed timescale or the applicant does not abide by the Terms & Conditions of the fund agreement.

In 2019, the following events were supported by the fund:

  • Welsh National Sheep Dog Trials
  • Great Welsh Marathon & Half Marathon 19
  • Sioe CFFI Llanllwni YFC Show 2019
  • Llandovery Sheep Festival 2019
  • Llandeilo Lit Festival 2019
  • Gŵyl yr Orsedd 2019
  • Llanboidy 50th Tug of War
  • Llandeilo Festival of Senses
  • Gŵyl Hwyl y Dre
  • Llansteffan Mock Mayors Party
  • British Para-Cycling Road and Time Trial Championships 2019
  • Llanelli Pride

 apply for funding