Supporting Tourism Growth in Carmarthenshire

Project Applicants: Carmarthenshire County Council Tourism

Anchor Programme: Sustainable Communities

Location: Carmarthenshire

Using the three core strategic aims of Seasonality, Spread and Spend, this project has attracted visitors from an affluent target market that enjoys local food, drink, attractions and retail ensuring all parts of the County benefit. A marketing action plan has increased awareness of the County and encouraged people to visit and explore Carmarthenshire all year round. A library of branded promotional assets has been developed and made available to the trade to improve their own marketing campaigns.