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The tourism product is a hybrid of different experiences comprising , 'places to stay', 'places to visit' , 'things to do' and perhaps most importantly 'people you meet'. The private sector has a fundamental role in delivering key elements of the visitor experience. The Carmarthenshire Destination Plan (DMP) is a key document for bringing people, businesses and organisations together, to encourage and assist tourism related businesses to improve their quality, performance and their product offering.

Tourism priorities have been identified through the DMP, enabling key stakeholders to focus resources and responsibilities to achieve growth in tourism. 

The destination management is a process that seeks to coordinate all aspects of a destination that contribute to a visitor’s experience, taking account the needs of visitors, local businesses, residents and the environment.

Carmarthenshire’s Vision

"To develop a prosperous visitor economy in Carmarthenshire, based on its unique strengths and character, which generates higher spend and local income, enhances its image and reputation and improves the quality of life for local communities."

Contact us

If you have an innovative and cost effective service that you think we would be interested in, please contact one of our marketing & tourism development team. As the area's official tourist information provider, we can help you plan an itinerary or press day, supply you with photography, arrange interviews, discuss potential filming locations and more. We look forward to hearing from you!

Marketing & Media
County Hall
SA31 1JP
01267 231557

E-mail: marketing@carmarthenshire.gov.uk | Tel: 01267 231557

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