Pride in Place - Llanelli
The UK Government’s Pride in Place Programme is a long term regeneration and community empowerment scheme providing up to £20 million per neighbourhood over 10 years. Its design emphasises local leadership, long-term support, and community led development.
Funding is allocated through Neighbourhood Boards made up of residents, local businesses, grassroots groups, and local MPs/councils, giving communities direct control over spending. This builds stronger civic participation and ensures improvements reflect local priorities.
Those areas chosen will receive up to £20 million over a decade, enabling transformational projects that would be impossible with short-term grants. Guidance stresses the importance of “flexible funding” that can adapt to evolving local needs across multiple investment periods.
Communities can direct funding towards improvements such as High Street renewal, pavement and streetscape upgrades, play areas and cultural spaces and green areas. These investments help restore pride, increase footfall, and make neighbourhoods cleaner, safer, and more enjoyable.
The programme encourages:
- Community-led housing
- Social enterprises
- Co-operative businesses
- Community ownership of assets
These models help money stay in the local area rather than flowing out via private profit, supporting sustainable local economic growth. Funding is specifically directed at communities that have been historically underinvested in or highly deprived. This helps level up local services, improve public spaces, and restore fairness in resource distribution.
This scheme can be a catalyst for generating further investment, including philanthropy, social investors, and other government departments as this multiplier effect can significantly amplify the value of the original funding.
Further to an application from Carmarthenshire County Council, the Llanelli area has been successfully accepted on the scheme, one of only 3 other locations in Wales. The first requirement is to appoint a Chairperson of the Neighbourhood Board, who in turn will take responsibility for appointing the rest of the board members.
It’s the board that makes the decisions on how to spend the resources with the County Council being the accountable body for this and its governance. Once the board is formed, extensive consultation work will be undertaken, which in turn will form the content of an Investment Plan before the delivery starts in 2027.
The UK Government’s Pride in Place Programme is a long term regeneration and community empowerment scheme providing up to £20 million per neighbourhood over 10 years. Its design emphasises local leadership, long-term support, and community led development.
Funding is allocated through Neighbourhood Boards made up of residents, local businesses, grassroots groups, and local MPs/councils, giving communities direct control over spending. This builds stronger civic participation and ensures improvements reflect local priorities.
Those areas chosen will receive up to £20 million over a decade, enabling transformational projects that would be impossible with short-term grants. Guidance stresses the importance of “flexible funding” that can adapt to evolving local needs across multiple investment periods.
Communities can direct funding towards improvements such as High Street renewal, pavement and streetscape upgrades, play areas and cultural spaces and green areas. These investments help restore pride, increase footfall, and make neighbourhoods cleaner, safer, and more enjoyable.
The programme encourages:
- Community-led housing
- Social enterprises
- Co-operative businesses
- Community ownership of assets
These models help money stay in the local area rather than flowing out via private profit, supporting sustainable local economic growth. Funding is specifically directed at communities that have been historically underinvested in or highly deprived. This helps level up local services, improve public spaces, and restore fairness in resource distribution.
This scheme can be a catalyst for generating further investment, including philanthropy, social investors, and other government departments as this multiplier effect can significantly amplify the value of the original funding.
Further to an application from Carmarthenshire County Council, the Llanelli area has been successfully accepted on the scheme, one of only 3 other locations in Wales. The first requirement is to appoint a Chairperson of the Neighbourhood Board, who in turn will take responsibility for appointing the rest of the board members.
It’s the board that makes the decisions on how to spend the resources with the County Council being the accountable body for this and its governance. Once the board is formed, extensive consultation work will be undertaken, which in turn will form the content of an Investment Plan before the delivery starts in 2027.
