Cross Hands is a key 'Growth Zone' for the Carmarthenshire economy, serving as a hub for strategic investment and development in housing, employment, and commercial land uses.
Unlike the other ten rural towns in the Ten Towns Initiative, Cross Hands is a long-term focal point for regional-scale investment in infrastructure and multiple growth zones, including Cross Hands West, the Food Zone, and the Cross Hands East Strategic Site. These areas are targeted at key sectors such as life sciences, advanced manufacturing, environmental technologies, creative industries, and agri-food technologies.
Consequently, Cross Hands and its surrounding areas face fewer socio-economic challenges compared to other rural communities. The region has seen significant population growth in recent years, supporting a younger demographic with higher economic activity rates and a greater level of full-time employment.