Supporting Tourism Growth

Discover Carmarthenshire have been supported to deliver a range of marketing activities which support the work of local accommodation providers, attractions, retail, town forums and event organisers.

Using the three core strategic aims of Seasonality, Spread and Spend, this project has attracted visitors from an affluent target market that enjoys local food, drink, attractions and retail ensuring all parts of the County benefit. A library of branded promotional assets has been developed and made available to the trade to improve their own marketing campaigns.

The successful marketing campaigns have reached over 16 million people in total showcasing the valuable tourism assets Carmarthenshire has to offer.

Funding has been used to reach over 6 million people, promoting the county as a tourist destination, 68 events have been held including the first Carmarthenshire Wedding Showcase with 54 new volunteers trained.

To follow the campaigns visit Facebook or Instagram or visit the website.