Pre-election publicity guidance Senedd Elections 2026

Campaigns and Consultations

Campaigns and consultation exercises should not deal with controversial or politically sensitive issues at a local or national level, as the Council must not appear to promote a candidate or their party. Where a statutory timetable does not apply, consideration should be given to whether the activity ought to be scheduled outside the pre-election period.

If the campaign is already running and is non-controversial (for example, on issues like recruitment or foster care) and would be a waste of public money to cancel or postpone them, then continue. However, if a campaign could be deemed likely to influence the outcome of the election, consideration should be given to stopping or deferring them. An example might be a campaign on an issue which has been subject of local political debate and/or disagreement.

Consultation exercises can take place during the election period provided there is no reference or link to individual candidates or a political party. However, unless it is a statutory duty or considered normal council business, such as budget consultations. Councils should consider carefully before starting any new consultations or publish report findings from consultation exercises, which could be politically sensitive. Any intention to launch any consultation or engagement exercise during this period must be approved by the Director, and Constituency Returning Officer.