Research, trends & development
Page updated on: 16/10/2026
In 2024 3.35million visitors came to Carmarthenshire, generating £732 million for the local economy. Over 7.3 million tourist days were spent in the County with 5.15million nights spent in one of the 1,300+ establishments. 6,656 people are employed in the sector. The changes for 2013 - 2024 (%) are as follows:
- Economic impact: £319.57million to £732million in 2024
- Visitor days: 5.38m to 7.3m
The increase in visitor yield was driven by strong performance in the staying visitor sector especially serviced. Since 2013, the annual number of staying visitors to Carmarthenshire has increased by 47.7%, contributing £683million to the economy in 2023. Non serviced is still the largest provider of accommodation rising in economic impact by 182% since 2012 with a value in 2024 of £487million. Our tourism performance is measured using STEAM (Scarborough Tourism Economic Activity Monitor).
Who are our visitors?
- Affluent 'Empty Nesters' aged 55+ years
- Average number of people in each visiting party is 4.4
- Mid income families with older children
- 97% said they were likely to return in future
- 98% said they would recommend it as a place to visit
- Large % came from other areas of Wales as well as Midlands, South East, USA, and Ireland
If you would like a copy of the full STEAM Economic Impact report, please contact us.
