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Marketing your business to cyclists

Use this guide to effectively market your business to cyclists and enhance your business's visibility.

It's all about being social...

Adding cycling relevant content to your website and social media is a great way of engaging with potential visitors, we’ve provided you with some useful introductory paragraphs and social media posts which you can use as a starting point to your content.

Suggested website text

“Miles and miles of country lanes, National Cycle Network, purpose built mountain bike trails, one of the oldest velodromes in Wales, off-road routes - Carmarthenshire has it all. Whether you’re an avid mountain biker, a roadie or looking for a family day out cycling, we can guide you through the best places to head out on two wheels, as well as recommending you some great stop offs along the way. And if you’re new to cycling or on holiday without a bike how about hiring a bike or a guide for the day?” 

Why not incorporate cycling routes on your website? There are routes, maps and GPX files on the Discover Carmarthenshire website that would be great for your guests. 

Suggested Social Media Posts

 

1. 🚴‍♀️Road cyclists welcome! 🛏️ 
Stay with us in the heart of Carmarthenshire – with secure bike storage, hearty breakfasts, and route maps ready to go. 
Whether you're here for the hills or the peaceful lanes, we’ve got you covered. 
For route inspiration head to Discover Carmarthenshire 
#CyclingFriendlyStay #RideCarmarthenshire 

 

 

 2. 🍳Fuel Up Before You Ride 
Start your ride the right way 🍳☕ 
Our cyclist-approved breakfast will keep you powered through every climb and coast. 
🥐 Early breakfast options 
🚰 Water refill station 
📍 Just 5 mins from the start of the Black Mountain route 
For more route inspiration head to Discover Carmarthenshire 
#CycleCarms #ThisIsCarmarthenshire 

 

 

 

3. 🚴‍♂️“Perfect base for a cycling weekend!” – Mark, Bristol 
✅ Bike storage 
✅ Local ride advice 
✅ Beautiful quiet roads right from the door 
Planning a group trip? Message us for cyclist group rates!  
For more route inspiration head to Discover Carmarthenshire 
 #CyclistsWelcome #ThisIsCarmarthenshire 

  

 

 

 

 

4. 🚴‍♂️Epic Cycling in Carmarthenshire 🚴‍♀️ 
From thrilling mountain bike trails to peaceful scenic rides, Carmarthenshire is your ultimate cycling destination. 🌄🌿 
✅ Epic road routes through stunning landscapes 
✅ Traffic-free paths – including the brand new Tywi Valley Path connecting Carmarthen to Llandeilo 
✅ Mountain biking for all skill levels – blue, red, and black trails 
✅ Hafod Bike Park with an uplift service for that extra boost 
✅ Purpose-built tracks and circuits for training and racing 
✅ And yes… even our own velodrome! 🏟️ 
🚴‍♀️ Along the way, discover great stop-offs – from scenic picnic spots to hidden gems in the countryside. 
🍽️ Refuel at one of our many cycle-friendly cafés, pubs, and restaurants across the county – perfect for a well-earned break. 
🏨 Stay over at welcoming cycle-friendly accommodation, with secure storage, washing facilities, and a warm cyclist’s welcome. 

Here are some ways your business can attract more cyclists and benefit from the growing cycling tourism market:

1. List your business on cycling-specific websites and media

Cycling magazines and websites have a dedicated, engaged audience, making them an ideal place for advertising your business. By featuring your business in well-known cycling publications, you can reach an audience that’s already passionate about cycling and exploring new routes. Are you offering something unique for cyclists? Do you have a story to share that could be a feature? These are the kinds of things that catch the attention of cycling media.

Here are some of the top cycling publications you could consider advertising in or approaching for a feature:

2. Engage with Cycling Communities on Apps Like Strava

Apps like Strava have become central hubs for cyclists worldwide, offering a platform where riders connect, compete, and find new places to explore.

 

Top Tips

Source images and videos from Discover Carmarthenshire and the Visit Wales image library Wales. Do your part in sharing the wonderful cycling product Carmarthenshire has to offer. 

Using popular #cycling hashtags such as #cyclecarms #cyclist #fromwhereiride #cyclingphotos #roadslikethese and #cyclinglife will increase your visibility across social media platforms

Also link in with Visit Wales and Discover Carmarthenshire through using the #'s #findyourepic #thisiswales and #thisiscarmarthenshire

'Liking' or following interesting relevant events or pages will enhance your cycle-friendly credentials and knowledge of what's happening locally

 

Hwb