Whitland

Whitland is home to a diverse array of businesses and employment opportunities, including a quaint town centre and a bustling livestock market and auction. Strategically located between Carmarthen and Haverfordwest on the A40 and the London-Fishguard railway line, Whitland is well-positioned for connectivity.

Outside of the town, there exists a broad range of rural enterprises including agricultural, land-based industries, food and drink and tourism. There are many microbusinesses, including 'lifestyle', visitor related and creative industries combining both living and working in rural areas. There is also an important foundational side of the economy with many people employed in providing essential day to day local services, skilled trades, and professions such as driving instructors, child and home care etc.

Whitland also serves as a hub for secondary education and railway connections for nearby St Clears and Laugharne. It plays a crucial role in providing social, employment, educational, and retail services to the surrounding villages in the Llanboidy Ward of Carmarthenshire and Lampeter Velfrey Ward of Pembrokeshire.

Whitland is a growing town that has experienced a small amount of population and housing growth in recent years. The towns economic growth is also reflected in the higher than average number of people living in the area of working age that are economically active and in fulltime employment.

Discover Whitland

Ten Towns Project

Whitland Town Council has successfully completed the redevelopment of the former Studio building on Cross Street. The once-vacant space has been transformed into four multifunctional areas, now occupied by the newly opened Cash Hub, a treatment room, and a fully equipped kitchen.

 

Ten Towns Revenue project 

Whitland Town Council secured funding for an events and marketing officer to support and develop the town’s events calendar, focusing on business engagement and increasing footfall. A variety of successful events have since been organised, including cawl, crafts and singing for St David’s Day, the painting of the Bryn Gwenllian bus shelter with pupils from Ysgol Dyffryn Aman, summer craft sessions, a station clean, a tree lighting parade, and a festive wreath workshop.

Revitalising Rural Town Centres

Local business owners expressed a need for support to improve the vibrancy of the exterior of their premises.

A special grant fund was established to support this initiative, with several high street properties in Whitland receiving funding to improve their building exteriors, enhancing the town's appearance and vibrancy.

As part of these wider efforts, Carmarthenshire County Council also commissioned a mural on the Cricket Club, created by local artist JenksArt. The striking artwork adds a distinctive visual feature to the area, celebrating local identity and further contributing to the town’s appeal.

Tackling Towns

Carmarthenshire County Council has completed the development of a new town centre car park on the site of the former railway sidings in Whitland. The project has delivered 25 additional free parking spaces, improving access to the town centre and supporting local businesses and visitors alike.

The Authority also commissioned a specialist company to carry out deep cleaning works on St John Street, enhancing the appearance and cleanliness of the area for residents and visitors.

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