Whitland is home to a diverse array of businesses and employment opportunities, including a quaint town centre and a bustling livestock market and auction. Strategically located between Carmarthen and Haverfordwest on the A40 and the London-Fishguard railway line, Whitland is well-positioned for connectivity.
Outside of the town, there exists a broad range of rural enterprises including agricultural, land-based industries, food and drink and tourism. There are many microbusinesses, including 'lifestyle', visitor related and creative industries combining both living and working in rural areas. There is also an important foundational side of the economy with many people employed in providing essential day to day local services, skilled trades, and professions such as driving instructors, child and home care etc.
Whitland also serves as a hub for secondary education and railway connections for nearby St Clears and Laugharne. It plays a crucial role in providing social, employment, educational, and retail services to the surrounding villages in the Llanboidy Ward of Carmarthenshire and Lampeter Velfrey Ward of Pembrokeshire.
Whitland is a growing town that has experienced a small amount of population and housing growth in recent years. The towns economic growth is also reflected in the higher than average number of people living in the area of working age that are economically active and in fulltime employment.