Museum of Land Speed
Marsh Road, Pendine, SA33 4NY

The building is entirely new and the Museum opened to the public for the first time in May 2023.

Pendine sands have been home to land speed record attempts for almost a century. Sir Malcolm Campbell, J.G. Parry-Thomas and, more recently, Idris Elba and Zef Eisenberg, have all set records on this famous beach.

The Museum of Land Speed reflects this history in its themes of interactivity and sustainability. Displays have been engineered to be fun and engaging for all the family and include a 4D video experience of Parry-Thomas’s legendary racing car, Babs, speeding across the beach. Given the environmental implications of motoring, the building itself has been designed to be highly efficient and to reduce carbon emissions, in line with the goal of the local authority to become carbon neutral by 2030.

There are also plenty of insights into the science of speed. Interactive exhibits encourage visitors to explore the engineering behind the machines and to discover why the Pendine sands are uniquely shaped for racing. While the first special exhibition, created in collaboration with University of Wales Trinity Saint David students of Automotive Design, presents model concept cars and imagines what transport might become in the future.

Parking: Yes. EV charging points are also available onsite.

Catering: Yes. The function room on the first floor of the Museum is perfect for catering meals and includes a kitchenette if necessary. There is room for up to 45 people seated and up to 60 standing.

Filming restrictions: Filming could potentially be undertaken on any days of the week if given enough notice. Filming need not be restricted to days when the property is open or closed.

However, if filming were required on days when the property would usually be open to the public, the Museum may need to close for the convenience of the film crew. The property would therefore need to be compensated for any potential loss of earnings and additional staff time required to monitor/safeguard collections or be points of contact for the filming team.

Mitigations may need to be put in place to safeguard collection objects. Some collection objects, such as paintings, may be light sensitive and need to be taken off display or covered. Other objects may need to be moved to avoid damage/dust.

Food and drink would normally be limited within the property to avoid harm to collections.

There is ample parking onsite, but alternative arrangements may need to be made for larger vehicles or larger production crews.

Drone restrictions: Yes. Property sits next to Ministry of Defence land, so permission would need to be sought from them first.

The Museum is a self-contained building, but the Caban accommodation and restaurant are right next door, while the Parry Thomas Centre hosts retail outlets and a restaurant a short walk away. There is an adventure playground and volleyball area a short walk away too.

A purpose-built, accessible function space rounds out the development, which showcases magnificent views of the seven-mile sands and the stunning Carmarthen Bay.