Case Studies

Abbey Cottages

Nature of Business - Accommodation

Surrounded by the enchanting ruins of Talley Abbey and set within over 20 acres of private woodlands, meadows, and lakes, Abbey Cottages offers a serene countryside escape for families, couples, and cycling enthusiasts alike. With direct access to some of Wales’ most scenic riding routes and nestled just outside the Brecon Beacons National Park, this tranquil haven is perfectly positioned for those seeking a nature-rich, pedal-powered holiday.

Key features include:

Lockable bike storage for peace of mind

Direct access to quiet lanes and scenic rural routes

Proximity to renowned cycling areas such as the Black Mountain (8 miles away)

Access to National Trust sites and nature reserves for varied routes and rest stops

 

 

Whether you're looking for peaceful rides past lakes and abbey ruins, or to tackle the more rugged terrain of nearby mountain routes, Abbey Cottages provides an exceptional base.

In addition to cycling amenities, each cottage is dog-friendly, family-friendly, and features comforts like wood-burning stoves, fast Wi-Fi, and a large, enclosed garden—perfect for unwinding after a day in the saddle. The communal outdoor space invites relaxed evenings with barbecues and games, making it well-suited for group cycling holidays or family getaways.

Just minutes away, guests can explore Llandeilo’s charming independent shops, art galleries, and award-winning restaurants. Closer still, the Cwmdu Inn—a beloved community-run pub—offers local ales and a regular programme of events. For practical needs, Yr Hen Efail (The Old Smithy) is within walking distance, stocked with daily essentials. 

To learn more, visit: https://www.abbey-cottages.co.uk/  

Brynderwen Holidays

Nature of Business - Accommodation

Nestled in the scenic landscapes of Carmarthenshire, Brynderwen Holidays demonstrates how a small, independent, family-run accommodation can champion cycling tourism while offering guests a deeply personal and welcoming stay. By combining a love of outdoor adventure with smart investments in cyclist-friendly amenities, Brynderwen has positioned itself as a premier destination for riders of all levels. Brynderwen Holidays was built around a lifestyle one that values the outdoors, sustainability, and community. Recognising the growing appeal of active travel, the business evolved to meet the needs of mountain bikers, road cyclists, walkers, and dog lovers alike.

Brynderwen has become a go-to base for cycling holidays, thanks to its rider-first approach. Guests benefit from a range of cyclist-friendly features designed to support all aspects of their riding experience:

Key features include:

Secure bike storage
Onsite bike wash facilities
Bike workshop with tools
Qualified onsite mountain bike guide
Direct access to miles of forest trails and quiet lanes

 

 

With easy access to world-class riding destinations such as Brechfa Forest, Cwm Rhaeadr, and the Black Mountains, Brynderwen is perfectly located for both high-adrenaline mountain biking and relaxed scenic cycling.

A standout feature of Brynderwen’s online presence is Phill’s Local MTB Rides Blog, which offers guests up-to-date trail reviews, route suggestions, and hidden local gems. It not only showcases the owners' passion but also gives guests insider knowledge to maximise their stay.

Brynderwen Holidays goes beyond being bike-friendly, it actively promotes a more sustainable, community-based form of tourism. Guests are encouraged to explore local cycle hubs, support nearby cafés, and discover Carmarthenshire’s lesser-known attractions. This approach strengthens the local economy while fostering a vibrant network of outdoor enthusiasts.

To learn more, visit: https://brynderwenholidays.com/bikes/  

Carreg Cennen Tea Rooms

Nature of Business - Cafe/Restaurant

Nestled at the foot of the stunning Carreg Cennen Castle, the Carreg Cennen Tea Rooms offers a welcoming and picturesque stop for cyclists exploring the beautiful countryside of Carmarthenshire. Whether you're cycling through the Brecon Beacons or on a scenic route around the Towy Valley, this charming tearoom serves as the perfect break for a coffee, a bite to eat, or just to enjoy the breathtaking views.

Situated near popular cycling routes like those through the rolling hills of the Brecon Beacons and the Celtic Trail, the Carreg Cennen Tea Rooms is a favourite resting spot for riders seeking a moment to refuel and take in the surroundings.

 

 The tearoom offers a selection of hearty meals, light bites, and energising treats, perfect for refuelling after a ride. From homemade cakes and ice creams to fresh sandwiches and hot meals, there’s something for every rider’s appetite. There are safe and convenient spots nearby to park your bike while you enjoy your break.

After you’ve refuelled, take some time to explore the surrounding area. Carreg Cennen Castle, with its dramatic position atop a hill, offers panoramic views of the countryside and a great spot for those wanting to stretch their legs after a long ride.

To learn more, visit: http://www.carregcennencastle.com/  

Coaltown Coffee

Nature of Business - Café

Located in the vibrant heart of Ammanford, Coaltown Coffee has become a well-loved stop for cyclists exploring the scenic beauty of Carmarthenshire. Whether riders are tackling challenging hill climbs or cruising quiet countryside lanes, Coaltown provides the perfect place to pause, refuel, and recharge.

With its secure bike locking facilities, water bottle refill station, and a choice of indoor and outdoor seating, Coaltown Coffee caters to the needs of riders in all seasons. Its welcoming atmosphere and attention to practical details make it a natural hub for cyclists throughout the region.

At the heart of the experience is Coaltown’s commitment to quality and community. Cyclists are treated to expertly roasted, specialty coffee and a delicious selection of cakes and light bites making it a popular refuelling point for casual riders and club groups alike.

To learn more, visit:  https://www.coaltowncoffee.co.uk/ 

Llanerchindda Farm

Nature of Business - Accommodation & Restaurant

Llanerchindda Farm offers a warm welcome to cyclists seeking a base for exploring some of Carmarthenshire’s most thrilling routes and scenic landscapes. With a variety of accommodation options, hearty meals, and cycling-specific facilities, Llanerchindda blends rural hospitality with adventure, making it an ideal destination for mountain bikers and road cyclists alike.

Llanerchindda is located just outside Cynghordy, with breathtaking views over the Upper Tywi Valley and excellent access to forest trails, scenic reservoirs, and quiet rural roads. The farm is well-equipped to meet the needs of both casual riders and experienced cyclists.

Key features include:

Secure bike storage
Spray wash and drying room
Detailed information on local trails in the onsite Map Room
Bike hire arrangements available on request
Sat Map GPS hire pre-loaded with circular routes and mounted for easy use
Packed lunches are also available—perfect for long days out on the bike.

 

 

 

 

 

The farm is a true launchpad for off-road exploration. Guests can cycle directly from the property where you can do routes including the Dam Blaster Circuit a 30-mile mountain bike loop featuring forest climbs, reservoir views, and valley descents or head to several top-rated nearby trails in the Crychan Forest (4 Miles), Cwm Rhaeadr Trail (5 Miles) and Brechfa Forest (18 Miles).

The Plough, Rhosmaen

Nature of Business - Accommodation & Restaurant

Tucked into the rolling hills of the Towy Valley, The Plough Rhosmaen in Llandeilo offers the perfect combination of comfort, cuisine, and convenience for cyclists exploring Carmarthenshire. Whether you're here for the challenge of mountain biking, a scenic road ride, or a family-friendly cycling break, The Plough has positioned itself as a premium cycling-friendly base with all the amenities a rider could need—and more.

Set on the edge of the Brecon Beacons National Park, The Plough is within easy reach of some of Wales’ most renowned cycling destinations, including:

Brechfa Forest
Cwm Rhaeadr
Crychan Forest
The Celtic Trail, ideal for leisurely family rides

 

 

This central location makes it an excellent stop for both short getaways and multi-day cycling tours through the Welsh countryside.

The Plough offers a suite of facilities specifically tailored to cyclists, designed to enhance the comfort, safety, and convenience of your stay:

Secure bike storage
Wash-down station for bikes
Dry room facilities
Free water bottle refills
Printed cycling maps and local route suggestions
Packed lunches on request
Partnership with MudTrek, a multi award-winning mountain biking provider offering bike hire, guided rides, and trail transport in nearby Brechfa Forest

After a long day in the saddle, cyclists can unwind in the hotel sauna, soothe tired muscles in the gym, or simply relax in the hotel bar or lounge with a well-earned meal. The onsite restaurant showcases the best of local Welsh produce with menus that cater to all appetites—ideal for refuelling after a big ride.

Whether it’s a wholesome breakfast, a hearty dinner, or a packed lunch to take on the trails, the culinary team ensures every cyclist is well-fed and well-prepared.

To learn more, visit: https://www.ploughrhosmaen.com/  

Tŷ Mawr, Brechfa

Nature of Business - Accommodation & Restaurant

Tucked away in the peaceful village of Brechfa and just moments from the renowned Brechfa Forest trails, Ty Mawr Country Hotel & Restaurant offers a welcoming retreat for cyclists looking to explore one of Carmarthenshire’s most captivating natural landscapes. Set within a charming country house and surrounded by lush greenery, it’s the ideal base for riders seeking comfort, great food, and direct access to adventure.

Key features include:

Secure bike storage and cycle-friendly facilities

Freshly prepared, locally sourced meals in the onsite restaurant

Comfortable, characterful rooms designed for post-ride relaxation

Close proximity to Brechfa Forest and other scenic routes

 

In partnership with Roam Bikepacking Adventures, Ty Mawr is proud to support self-guided, multi-day cycling journeys through Carmarthenshire’s lesser-known trails and tranquil backroads. Roam’s GPS-based routes and detailed guidebooks empower cyclists to create their own pace and path—whether it’s discovering a hidden village or enjoying a quiet moment in nature.

Sustainability and community connection are at the heart of the experience. Ty Mawr prioritises eco-conscious hospitality, from energy efficiency to sourcing from local producers. Meanwhile, Roam encourages meaningful interaction with the area’s people, culture, and landscape—offering riders more than just a route, but a genuine sense of place.


The partnership between Ty Mawr Country Hotel & Restaurant and Roam has brought a whole new level of cycling tourism to Brechfa. It’s amazing to see how they’ve created a seamless experience that’s both flexible and deeply connected to the local community.” — Local Business Owner, Carmarthenshire

To learn more, visit: https://wales-country-hotel.co.uk/ 

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