Staycations were trending even before the pandemic hit, so it’s no surprise that the popularity of holidaying somewhere in the UK has increased this year… with no signs of slowing down.
Camping, glamping and caravan holidays boomed in popularity when travel reopened in 2020, and it's set to be a similar story this year.
In Carmarthenshire, we have over 110 caravan & campsites that include static caravans, lodges, chalets, glamping sites along with traditional campsites. At full capacity this accommodates over 18,000 visitors a night.
This is a growth market, and key for driving up the local economy as these visitors invariably stay within the county for leisure and stop off on route to purchase groceries.
We want to encourage them to buy from local businesses, food producers, independent shops and galleries.
Through Discover Carmarthenshire’s 100% Sir Gâr campaign we will be promoting all that our county has to offer – places to visit, things to do, eating out and shopping locally. Our aim is to encourage visitors to spend within the local economy, enjoy the world class produce, unique arts and crafts and to share their experience of visiting Carmarthenshire.
Understanding visitor behaviour
We have commissioned research within this sector to better understand:
- visitor behaviour post pandemic
- visitor spend
- where they visit whilst they are on holiday
- out of season visits
- motives to visit
- intention to return
We will share this market research with businesses in this sector to help you better understand visitor needs, expectations and spending patterns whilst they are on holiday in the area.