Key aims for future economic development
Over the next 18 months we will focus on the following key areas:
Seasonality – growing our traditional 8-month tourism season to a full 12 months.
Spread and Spend – positively encourage visitors to explore all areas, not just the well-known or easy to find. When they are here, let's ensure they buy local in all areas from refreshments to gifts to dog food to socks!
Quality – Quality of services, experiences and products all contribute to driving up local spend and brand loyalty.
Resources for your business
After requests from the businesses sector, we are creating an easy to use and free digital library, which for the 1st time will include all in one place images, video content and graphics that can be used in your own marketing. All these “assets” will support the brand values of “real people, real places” that has been developed to position the County post pandemic.
Each rural town throughout the county will be featured on the official visitor website for the County www.discover.carmarthenshire.com which has 34,000 unique views per month and is backed by a full marketing campaign supporting its continued visibility. New promotional videos and photographs have been commissioned with presenters outlining the secondary spend opportunities in each town.
Getting National and International media coverage
Using our media contacts and businesses like you in the County, we reach the readership of UK-wide newspapers and magazines by supplying them with suitable stories, images and ideas, hosting visiting journalists when required
We have an excellent track record in the last 10 years with visits and articles worth over £2million reaching over 100million people across numerous publications including the Times (440,000 circulation), Guardian (110,000), The Sun (1.4m), Countryfile, Belle and even fashion magazine Elle