Supporting Tourism Growth

Project Applicants: Carmarthenshire County Council Tourism

Project title: Supporting Tourism Growth in Carmarthenshire

Anchor Programme: Sustainable Communities

Location: Carmarthenshire

Using three core strategic aims Seasonality, Spread and Spend, this project will attract visitors, an affluent target market that enjoys local food, drink, attractions and retail and ensure all parts of the County benefit. A marketing action plan will increase awareness of the County and encourage people to visit and explore Carmarthenshire all year round. A library of branded promotional assets will be developed and available to the trade to improve their own marketing campaigns.