Tourism is a key component of Carmarthenshire’s economy and a major source of employment and revenue supporting over 6,176 full time equivalent jobs either directly or indirectly and generating over £441m revenue to the County’s economy annually.

The private sector has a fundamental role in delivering key elements of the visitor experience but the policies and functions of many public sector organisations exert a powerful influence over the way that tourism is developed, managed and promoted. The role of the public sector is to support tourism businesses and to provide an effective framework within which private enterprise can achieve sustainable growth and success.

The vision is to develop a prosperous visitor economy in Carmarthenshire based on its unique strengths and character, which generates higher spend and local income enhances its image and reputation and improves the quality of life for local communities.