Welsh and your Business
The benefits of using Welsh in your business
There is a business advantage of using Welsh. Offering a language choice to your customer is good practice in terms of customer care and shows respect for the customer and respect for the Welsh language.
According to the 2011 census, there are almost 80,000 Welsh speakers in Carmarthenshire. When you consider that the county’s population is 183,777, nearly 1 in 2 of your customers speak Welsh.
Research by Citizens Advice in 2015 found that 94% of fluent Welsh speakers felt that a good Welsh service helped a company to make an impression, while 90% thought that being able to communicate with organisations through the medium of Welsh meant that they were valued as customers.
What are the benefits of using Welsh?
It attracts customers
82% of customers in recent research said that they were more likely to choose a company that provides a good Welsh language service.
It strengthens a brand
82% of businesses agree or strongly agree that using the Welsh language adds value to a product or service.
It strengthens customer loyalty
Language is an important part of each person's identity. You will build up a quick relationship with Welsh-speaking customers who will then be sure to use your business again if they see you as a bilingual business.
It demonstrates fairness and equality
The use of the two official languages of Wales demonstrates respect for the culture of the country and its people.
It can raise the profile of your business
Bilingual businesses can benefit from attention from both Welsh-language as well as English media streams.
It can contribute to the conservation of the county's indigenous language and culture
You will be giving the county's residents the opportunity to use their Welsh. The percentage of Welsh speakers in the county fell by 6% in the last census. Increasing the visibility of Welsh in your business will help prevent the Welsh language from further decline.
Discover how the Welsh language has benefited businesses within Carmarthenshire.
There is a business advantage of using Welsh. Offering a language choice to your customer is good practice in terms of customer care and shows respect for the customer and respect for the Welsh language.
According to the 2011 census, there are almost 80,000 Welsh speakers in Carmarthenshire. When you consider that the county’s population is 183,777, nearly 1 in 2 of your customers speak Welsh.
Research by Citizens Advice in 2015 found that 94% of fluent Welsh speakers felt that a good Welsh service helped a company to make an impression, while 90% thought that being able to communicate with organisations through the medium of Welsh meant that they were valued as customers.
What are the benefits of using Welsh?
It attracts customers
82% of customers in recent research said that they were more likely to choose a company that provides a good Welsh language service.
It strengthens a brand
82% of businesses agree or strongly agree that using the Welsh language adds value to a product or service.
It strengthens customer loyalty
Language is an important part of each person's identity. You will build up a quick relationship with Welsh-speaking customers who will then be sure to use your business again if they see you as a bilingual business.
It demonstrates fairness and equality
The use of the two official languages of Wales demonstrates respect for the culture of the country and its people.
It can raise the profile of your business
Bilingual businesses can benefit from attention from both Welsh-language as well as English media streams.
It can contribute to the conservation of the county's indigenous language and culture
You will be giving the county's residents the opportunity to use their Welsh. The percentage of Welsh speakers in the county fell by 6% in the last census. Increasing the visibility of Welsh in your business will help prevent the Welsh language from further decline.
Discover how the Welsh language has benefited businesses within Carmarthenshire.
