What are the benefits of using Welsh?
It attracts customers
82% of customers in recent research said that they were more likely to choose a company that
provides a good Welsh language service.
It strengthens a brand
82% of businesses agree or strongly agree that using the Welsh language adds value to a product or
service.
It strengthens customer loyalty
Language is an important part of each person's identity. You will build up a quick relationship with
Welsh-speaking customers and will then be sure to use your business again if they see you as a
bilingual business.
It demonstrates fairness and equality
The use of the two official languages of Wales demonstrates respect for the culture of the country and
its people.
It can raise the profile of your business
Bilingual businesses can benefit from attention from Welsh-language as well as the English media
streams.
It can contribute to the conservation of the county's indigenous language and culture
You will be giving the county's residents the opportunity to use their Welsh. The percentage of Welsh speakers in the county fell by 6% in the last census. Increasing the visibility of Welsh in your business will help prevent the Welsh language from further decline.
We’ve developed a Welsh in Business information sheet that provides useful tips on how you can increase the use of the Welsh Language in your business.
The Welsh Language in Business