Celtic Routes

Page updated on: 24/02/2021

As part of our tourism strategy to maximise the culture and heritage of the County, we are leading an exciting international partnership with County Council’s in Ceredigion, Wexford, Waterford and Wicklow as well as Pembrokeshire National Park.

Called “Celtic Routes”, our aims are to increase:

  1. The number of visitors
  2. Their spend
  3. Their length of stay and
  4. Spread them into less-explored areas and not just the well-known ‘honeypots’.

Boosted by €3.1m of European Regional Development Funds, each partner has also made a substantial contribution into funding a fully developed set of marketing activities including TV advertising, Facebook and Instagram campaigns, public relations with domestic and international publications, travel Influencers and bloggers, leaflet inserts partnerships with media such as the Sunday Times as well. A whole suite of branded images and videos has been created and is accessible for wider trade partner usage.

Although the pandemic has led to postponement of much of the planned marketing activity, a second phase worth €1.9m is due to start in May 2021. If you would like to join the Carmarthenshire Celtic Routes focus group, please email tourism@carmarthenshire.gov.uk.