Coastal communities either side of the Irish Sea in Carmarthenshire, Ceredigion, Pembrokeshire, Waterford, Wexford and Wicklow are generally unknown to those transiting the major arterial roads.
Partners from these counties will examine the process of converting visitors travelling on these main arterial roads from Ireland to Wales (vice versa) onto prearranged heritage and cultural trails. Converting the sizable footfall of potential visitors driving though the destinations with another final location in mind, into staying and paying visitors.
The project led by Carmarthenshire county council will be developed through customer research, trade events and workshops as well as cross border visits by businesses in Ireland and Wales to bring together expertise and ideas. The aim is to increase the visitor appeal of the targeted areas, through the development of new trails linking local culture, heritage and the natural environment.
Overall project costs are €1.99m and we have received ERDF grant funds of €1,59m to support this project.
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