Research, trends & development

Page updated on: 20/01/2022

In 2019 3.436million visitors came to Carmarthenshire, generating £513 million for the local economy. Over 7.023 million tourist days were spent in the County with 1.121 million people staying in one of the 1,200 establishments. The changes for 2008 - 2018 (%) are as follows:

  • Economic impact: +63.5% (£326million to £513million in 2019)
  • Visitor numbers: +14.2%

The increase in visitor yield was driven by strong performance in the staying visitor sector especially serviced. Since 2008, the annual number of staying visitors to Carmarthenshire here has increased by 21%, contributing a further £164 million to the economy in 2019. Non serviced is still the largest provider of accommodation rising in economic impact by 63% since 2008 with a value in 2019 of £332 million. Our tourism performance is measured using STEAM (Scarborough Tourism Economic Activity Monitor).

Who are our visitors?

  • Affluent 'Empty Nesters' aged 55+ years
  • Average number of people in each visiting party is 4.4
  • Mid income families with older children
  • 97% said they were likely to return in future
  • 98% said they would recommend it as a place to visit
  • Large % came from other areas of Wales as well as Midlands, South East, USA, and Ireland